Week 5: Part 2

SwimLabs is the business I have chosen to use. This swim school is unique in that we have two specific target markets; parents of young children and adult triathletes. Swimlabs offers youth group swim lessons from ages starting as young as 6months to 15 years old. We also offer elite triathlete video stroke analysis that draws triathletes from all over California and surrounding states. We advertise to this market at triathlete events and organizations that have started to spread the word about our business. For the parents of young children market we have reached out at local community events sponsoring elementary school fundraiser, connecting with stroller strides mom groups, and holding events open to all swimmers in the community. Our Facebook page is connected with many other local businesses and groups in order to increase our customer base.