This weeks assignment is about aesthetics, design and branding for websites. The websites I have chosen to critique for this weeks assignment are: http://www.pennyjuice.com/, http://www.exmouth-view.co.uk, http://www.toyota.com, and http://apple.com.
The first two websites I choose had many similar flaws in their design and layouts of their websites. Penny juice.com is a website to download flashplayer. The website name has nothing to do with the product being advertised and the layout of the page is very amateur. It has basic visuals centered in the home page and it has two choices for you to download, html and flash. It also has a flashplayer logo that it a link to the adobe flash player websites. The other two links lead to the same page which gives a picture and a message which questions. This website is a very basic setup that has no real purpose. As for exmouth-view, this site is a hotel in Torquay. This site is also slightly amateur looking with no visual effects or advanced layouts. This site has a long tool bar that, on my computer, you had to scroll to the left side to even see. On this tool bar there are underlined links to other pages on the site. Many of these other pages have poor alignment and are not aesthetically pleasing to the eye. The contrast of the background and the text and each page is also very harsh and unappealing. Both of these sites were not very user friendly or up to date with sites these days.
The second two sites I critiqued had many positive aspects of their sites in common. Toyota and Apple both have very eye catching designs that are also simple and user friendly with today's technology. They have repetition throughout their entire sites and they have well thought out lay outs that are easy to navigate. Toyota's home page has a large moving visual of their newest cars for sale that right off the bat shows you exactly what they are selling and what this site is about. Apple has a similar rotating visual of all their newest products for sale. They have a simple tool bar that is easy to navigate through the site and when you scroll down on each page you have all the information and options for whichever product you are viewing. The site is very clean and modern which I find very aesthetically appealing.
For a website to make an impression on me, it needs to show me everything I need to know about the site and the products right away. I click through hundreds of sites a week and remember very few of what I have even viewed. The ones that stand out are sites that have smart, eye catching design layouts with all information easily accessible.
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