Instagram, Pinterist, Youtube
Date of Last Post on Site: February 10th, 2017
Analysis: Puma seems to do a good job of promoting
their newest products. They also use ambassadors to increase
their customer base. They seem very active and up to date on all their sites,
although I would say Instagram has multiple posts a day and tags from
celebrities representing the brand.
Business Name: Airbnb
URL: https://www.airbnb.com
Social Media Used: Facebook, Twitter, Instagram
Date of Last Post on Site: February 5th - last Tweet
February 12th- last Insta
Analysis: This site is used to connect people all around the world for travel. They stay very active on their pages, mostly with photos.
Their Instagram and Facebook are flooded with photos of beautiful
places from all over posted by them, travelers, and homeowners.
These pages do a great job of making these dream trips come
to life and making you feel connected.
Business Name: People Magazine
URL: http://people.com
Social Media Used: Facebook, Snapchat, Twitter,
Instagram, Pinterist, Google+
Date of Last Post on Site: February 8th- Facebook
February 12th- Tweet
Updated Daily- Snapchat
Analysis: People Magazine has been around since the 1970's.
This is a company that has grown and evolved to keep up with the times.
They are now almost solo online based using social media and
their literature platform. They post regularly on all sites and stay
linked with social lights, as well as viewers.
Business Name: CrossFit
URL: https://www.crossfit.com
Social Media Used: Facebook, Twitter, Youtube, Instagram
Date of Last Post on Site: February 12th- Facebook
February 12th- Youtube
Analysis: CrossFit is an international workout program
that uses their social media as a way to send out new videos of work outs, posts of healthy meals, and promoting a healthy lifestyle.
They stay very active on their youtube page posting videos.
Their other sites seem regularly updated as well.
Business Name: Brita
URL: https://www.brita.com
Social Media Used: Facebook, Instagram, Twitter, Pinterist
Date of Last Post on Site: February 3rd- Tweet
February 7th- Insta
Analysis: Brita company is a water filtration
system that filter water bottles, pitchers, and faucets.
They are used international, however, they are a smaller
scale brand compared to others talked about in this blog.
Their social media sites have all posted within the last week or two.
Most larger brand these days post daily staying very active.
their newest products. They also use ambassadors to increase
their customer base. They seem very active and up to date on all their sites,
although I would say Instagram has multiple posts a day and tags from
celebrities representing the brand.
Business Name: Airbnb
URL: https://www.airbnb.com
Social Media Used: Facebook, Twitter, Instagram
Date of Last Post on Site: February 5th - last Tweet
February 12th- last Insta
Analysis: This site is used to connect people all around the world for travel. They stay very active on their pages, mostly with photos.
Their Instagram and Facebook are flooded with photos of beautiful
places from all over posted by them, travelers, and homeowners.
These pages do a great job of making these dream trips come
to life and making you feel connected.
Business Name: People Magazine
URL: http://people.comSocial Media Used: Facebook, Snapchat, Twitter,
Instagram, Pinterist, Google+
Date of Last Post on Site: February 8th- Facebook
February 12th- Tweet
Updated Daily- Snapchat
Analysis: People Magazine has been around since the 1970's.
This is a company that has grown and evolved to keep up with the times.
They are now almost solo online based using social media and
their literature platform. They post regularly on all sites and stay
linked with social lights, as well as viewers.
Business Name: CrossFit
URL: https://www.crossfit.com
Social Media Used: Facebook, Twitter, Youtube, InstagramDate of Last Post on Site: February 12th- Facebook
February 12th- Youtube
Analysis: CrossFit is an international workout program
that uses their social media as a way to send out new videos of work outs, posts of healthy meals, and promoting a healthy lifestyle.
They stay very active on their youtube page posting videos.
Their other sites seem regularly updated as well.
Business Name: Brita
URL: https://www.brita.com
Social Media Used: Facebook, Instagram, Twitter, Pinterist
Date of Last Post on Site: February 3rd- Tweet
February 7th- InstaAnalysis: Brita company is a water filtration
system that filter water bottles, pitchers, and faucets.
They are used international, however, they are a smaller
scale brand compared to others talked about in this blog.
Their social media sites have all posted within the last week or two.
Most larger brand these days post daily staying very active.
I would say the two most regularly updated social media sites are Instagram and Twitter. While Facebook and Pinterist may post on their own pages, they have the least amount of interaction between businesses and consumers. Larger companies are very invested in their social media advertising and reaching the largest costumer base. Social media can be used as a tool for many different aspects of a business, which is why it can be so versatile for all types of companies and brands.
Social media sites such as Google+, give businesses a chance to manage their company while connecting and reaching out to a different viewer pool. They are less commonly used to large brand that use other tools for direct contact.
Overall, social media is a tool every business or company large or small should use. As technology advances, brands must adapt in order to stay relevant to the buyer.
Hello Madi, I totally think your presentation of this weeks assignment is great and I agree with you about Facebook and Pinterest having the least amount of interaction between consumer and the business.
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