Chili's is a nation wide and world wide restaurant chain with many locations around the U.S. and world, which gives them a much larger audience to tailor too. They offer fairly inexpensive meals with a huge variety of food styles. Restaurants like Chili's mainly focus on catering to the average family. They offer lots of choices, a fun environment, and are affordable for most. The website emphases their strong family values, as well as their happy/healthy team of employees. 
Teri Cafe has a much different target market. This cafe has two locations in San Diego that offers an Asian inspired cuisine. The menu, while still fairly inexpensive, is much more acquired taste with items such as sushi, fish, and traditional asian dishes. This cafe may not be as appealing to young children, large groups or families. The cafe may also attract those of a higher income or education level then Chili's because it is more exotic. Teri Cafe also seems to have a much calmer environment making it more ideal for a nice quite dinner. Looking at the websites of each restaurant really gave me a good feel for what type of food, service, and environment I could expect. It also made it clear who the audience was they were trying to attract. With these two very different restaurants is would be rare to have a large amount of crossover in the customers they serve. However, I myself would eat at both restaurants depending on what I'm in the mood for!
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