Week 6

Reach is the measurement of how many people have seen your post or viewed your Facebook page. Reach will show you how well you are making your product known and how successfully you are getting your posts into people's newsfeed. Engagement measures how many views, clicks, likes ad shares your posts are getting.

It is important to know the difference between reach and engagement because they do not always go hand in hand. A business can have high reach with little engagement which means that the company is doing a good job circulating their posts, however; people are not compelled my the material on the post to respond or engage. 

Facebook Insights are a great business tool that allows a business to monitor and analysis how well they are advertising the business. It gives them direct feedback that can be used to further improve the company from a marketing standpoint.