I believe that visual networks would well with the SwimLabs company. It gives us a chance to engage with potential customers by showing pictures and videos of what we do as a training facility. We show pictures of kids earning their 100 stroke club, videos of triathletes having their strokes analyzed, and pictures of events held for kids of all ages. This allows us to showcase the wild verity of services were offer as a swim training facility.
Out of the top 8 visual networks, the four that would make the most sense for SwimLabs would be Instagram, Youtube, Twitter, and Pinterest. I choose these platforms based on our target clients. For our marketing we focus heavily on Moms of youth swimmers. They are the most activity costumers we have on social media, therefore we focus on reaching their feeds. Instagram and Pinterest are common sites used by moms to connect with friends, local business, community events, etc. SwimLabs links themselves to local groups such as Stroller Strides and Fit4Moms to increase viewers and reach more potential costumers. Youtube is the site that SwimLabs uses to reach our current costumers by posting videos of stroke analysis and training tips. We also connect our youtube site Facebook site constantly sending followers to view new Youtube videos that were posted.
I created an Instagram account to link to my SwimLabs Facebook page. Here is the link: https://www.instagram.com/swimlabsenci/
I agree they do help in the long run! And those 4 would work great for your business. What do you think about Snapchat? Would this be one as well?
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