Week 3: Part 1

A few months ago my boyfriend had purchased a SlimJim that had pieces of bone in it. He took pictures of the SlimJim and send them in with a letter to the company. After getting no response in the following weeks he called the costumer service to complain and was told he would receive coupons and money back for his innocence. Another two weeks pasted and he finally received a letter that contained a single one dollar off coupon inside. He was very upset about not being taken seriously so he posted a picture of the letter and one coupon on his Facebook and Instagram tagging the brand SlimJim in the posts. Within two days he received a call insuring that he would get proper compensation and asked him to delete the posts.

Social media has made it much easier to get the attention of larger companies or corporations that used to ignore costumer complaints. Exposing companies flaws only hurts their business, which is why it is in the companies best interest to engage and problem solve with their costumers on social media. Social media can also positively connect you with companies if your posts promote their products.

I personally am not extremely active on social media sites; therefor, I have not ever positively communicated with a business. I do know family and friends that have received free products or amazing promotional deals for giving a shot out and support a company or brand.

If I had my own business on social media sites, I would want to reward my loyal followers, ignore the haters, and address those who have legitimate concerns. I think making sure the clients issues are resolved is most important to sustaining a positive reputation. No business is perfect, however, showing an individual you care and are invested in their needs can leave you with an equally satisfied costumer.