Week 8: Part 2

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Week 8: Part 1

I believe that visual networks would well with the SwimLabs company. It gives us a chance to engage with potential customers by showing pictures and videos of what we do as a training facility. We show pictures of kids earning their 100 stroke club, videos of triathletes having their strokes analyzed, and pictures of events held for kids of all ages. This allows us to showcase the wild verity of services were offer as a swim training facility. 

Out of the top 8 visual networks, the four that would make the most sense for SwimLabs would be Instagram, Youtube, Twitter, and Pinterest. I choose these platforms based on our target clients. For our marketing we focus heavily on Moms of youth swimmers. They are the most activity costumers we have on social media, therefore we focus on reaching their feeds. Instagram and Pinterest are common sites used by moms to connect with friends, local business, community events, etc. SwimLabs links themselves to local groups such as Stroller Strides and Fit4Moms to increase viewers and reach more potential costumers. Youtube is the site that SwimLabs uses to reach our current costumers by posting videos of stroke analysis and training tips. We also connect our youtube site Facebook site constantly sending followers to view new Youtube videos that were posted. 

I created an Instagram account to link to my SwimLabs Facebook page. Here is the link: https://www.instagram.com/swimlabsenci/ 

Week 7: Part 2

This screenshot shows current activity on the page. I choose a profile pictures and I also created a job posting for hiring a new swim instructor. 

This screenshot shows the three upcoming posts I created for this week. The first post is a new product release flyer with a link to book the new youth video stroke analysis lessons. The second post is a website link to SwimLabs Tv. This website posts pictures, videos, and new articles related to Swimlabs and the Dartfish computer program our swim school uses. The third post is a picture of one of our local swimmers who completed a 100 backstrokes and is now in the 100 stroke club. These posts very in content and what customer base they might reach, however; all posts give insight to what SwimLabs is about and the products we offer. 

Week 7: Part 1

1. Rancho San Dieguito Swim Team: I choose to like this swim teams page because they contribute to a large part of our high school aged costumers who pay more for private lessons and video stroke analysis lessons. 

2. Swim West Swim Store: I choose Swim West as a local business to like because we send our costumers to them for swim gear and they spread the word about your business in return. We have a good relationship with this business and they are located right down the street as well. 

3. Triathlon Club of San Diego: I choose Tri Club because about 40% of your companies target market is triathletes. We make the most money working with experienced triathletes to improve stroke technique and train competitors for races. 


4. Fit4Mom San Diego Stroller Strides: I choose to connect with this company because we hold events for stroller strides moms and friends to come in with their kids and do lessons for discounted rates. We gain a large amount of new customers from events like these and it is important for us to stay connected with groups like this. 

5. Encinitas Union School District: I choose this local school district's page to like because we donate promotional gift baskets to all local elementary school fundraiser as another way to get our name our their. We receive lots of business from our gift basket coupons. 


6. Magdalena Ecke Family YMCA: I liked this page because they are local neighboring business who also feeds us costumers. They have a youth swim team that they will send over to us for workshops or just for private lessons to improve their strokes. 


7. Agua Norte Park: This is a community center when rent out to hold large events such as our starts and turns clinics. We host multiple events and parties through the year here. 

Week 6

Reach is the measurement of how many people have seen your post or viewed your Facebook page. Reach will show you how well you are making your product known and how successfully you are getting your posts into people's newsfeed. Engagement measures how many views, clicks, likes ad shares your posts are getting.

It is important to know the difference between reach and engagement because they do not always go hand in hand. A business can have high reach with little engagement which means that the company is doing a good job circulating their posts, however; people are not compelled my the material on the post to respond or engage. 

Facebook Insights are a great business tool that allows a business to monitor and analysis how well they are advertising the business. It gives them direct feedback that can be used to further improve the company from a marketing standpoint.