Week 7: Part 2

This screenshot shows current activity on the page. I choose a profile pictures and I also created a job posting for hiring a new swim instructor. 

This screenshot shows the three upcoming posts I created for this week. The first post is a new product release flyer with a link to book the new youth video stroke analysis lessons. The second post is a website link to SwimLabs Tv. This website posts pictures, videos, and new articles related to Swimlabs and the Dartfish computer program our swim school uses. The third post is a picture of one of our local swimmers who completed a 100 backstrokes and is now in the 100 stroke club. These posts very in content and what customer base they might reach, however; all posts give insight to what SwimLabs is about and the products we offer. 

Week 7: Part 1

1. Rancho San Dieguito Swim Team: I choose to like this swim teams page because they contribute to a large part of our high school aged costumers who pay more for private lessons and video stroke analysis lessons. 

2. Swim West Swim Store: I choose Swim West as a local business to like because we send our costumers to them for swim gear and they spread the word about your business in return. We have a good relationship with this business and they are located right down the street as well. 

3. Triathlon Club of San Diego: I choose Tri Club because about 40% of your companies target market is triathletes. We make the most money working with experienced triathletes to improve stroke technique and train competitors for races. 


4. Fit4Mom San Diego Stroller Strides: I choose to connect with this company because we hold events for stroller strides moms and friends to come in with their kids and do lessons for discounted rates. We gain a large amount of new customers from events like these and it is important for us to stay connected with groups like this. 

5. Encinitas Union School District: I choose this local school district's page to like because we donate promotional gift baskets to all local elementary school fundraiser as another way to get our name our their. We receive lots of business from our gift basket coupons. 


6. Magdalena Ecke Family YMCA: I liked this page because they are local neighboring business who also feeds us costumers. They have a youth swim team that they will send over to us for workshops or just for private lessons to improve their strokes. 


7. Agua Norte Park: This is a community center when rent out to hold large events such as our starts and turns clinics. We host multiple events and parties through the year here. 

Week 6

Reach is the measurement of how many people have seen your post or viewed your Facebook page. Reach will show you how well you are making your product known and how successfully you are getting your posts into people's newsfeed. Engagement measures how many views, clicks, likes ad shares your posts are getting.

It is important to know the difference between reach and engagement because they do not always go hand in hand. A business can have high reach with little engagement which means that the company is doing a good job circulating their posts, however; people are not compelled my the material on the post to respond or engage. 

Facebook Insights are a great business tool that allows a business to monitor and analysis how well they are advertising the business. It gives them direct feedback that can be used to further improve the company from a marketing standpoint. 

Week 5: Part 2

SwimLabs is the business I have chosen to use. This swim school is unique in that we have two specific target markets; parents of young children and adult triathletes. Swimlabs offers youth group swim lessons from ages starting as young as 6months to 15 years old. We also offer elite triathlete video stroke analysis that draws triathletes from all over California and surrounding states. We advertise to this market at triathlete events and organizations that have started to spread the word about our business. For the parents of young children market we have reached out at local community events sponsoring elementary school fundraiser, connecting with stroller strides mom groups, and holding events open to all swimmers in the community. Our Facebook page is connected with many other local businesses and groups in order to increase our customer base. 

Week 5: Part 1

The two companies I choose to look into were Chili's and Teri Cafe. These two business are both restaurants located locally in San Diego.

Chili's is a nation wide and world wide restaurant chain with many locations around the U.S. and world, which gives them a much larger audience to tailor too. They offer fairly inexpensive meals with a huge variety of food styles. Restaurants like Chili's mainly focus on catering to the average family. They offer lots of choices,  a fun environment, and are affordable for most. The website emphases their strong family values, as well as their happy/healthy team of employees. 

Teri Cafe has a much different target market. This cafe has two locations in San Diego that offers an Asian inspired cuisine. The menu, while still fairly inexpensive, is much more acquired taste with items such as sushi, fish, and traditional asian dishes. This cafe may not be as appealing to young children, large groups or families. The cafe may also attract those of a higher income or education level then Chili's because it is more exotic. Teri Cafe also seems to have a much calmer environment making it more ideal for a nice quite dinner. 

Looking at the websites of each restaurant really gave me a good feel for what type of food, service, and environment I could expect. It also made it clear who the audience was they were trying to attract. With these two very different restaurants is would be rare to have a large amount of crossover in the customers they serve. However, I myself would eat at both restaurants depending on what I'm in the mood for! 

Week 4: Part 2

Two websites I find myself visiting almost daily are amazon.com and netflix.com. These sites both are selling products in a sense; Amazon sells goods and Netflix you pay monthly for tv and movie entertainment.  

Amazon is very easy to use website that is affective in quickly allowing the user to search from a huge variety of items for sale. The site has a clear design plan while still advertising many products all tailored to your interests. Its a very user friendly site and has amazing deals of all sorts of goods. I have an amazon prime account and have free shipping with my purchases so I use this site to buy everything. It so nice to have things just shipped to my door within a few days and returns are very simple as well which is a big deal for me. I continue to return to this site because of how simple it makes purchasing things online. One thing I think this site could improve on is the clutter affect that happens when too many advertisements are surrounding the page and it becomes overwhelming to the user. 



Netflix is a unique website that you have to pay monthly to use. It is a entertainment service that offers tv and movies online and many different devices. This site has a very clean layout making it very easy to find movies or shows, search different categories, and see movies and shows suggested for you. What makes me return to Netflix is the personalizing affect it has by tailoring the movie and tv suggestions to my interests using movies and shows iv already watched. The concept of online tv is a new generation idea that continues to improve and evolve. I think Netflix is an extremely well designed website so simple that young children are able to use it themselves. The site also continues to change and improve so I do not have any negative critiques for it. 

Week 4: Comments

Brent Reyes

Irene Vasquez 

Shawn Kaufman